I am Anne Desloovere, specialised in strategy, marketing and product development in France and internationally.
I am multidisciplinary and curious about consumer trends; New concepts of distribution and new technologies arouse my interest.
My mantra: Keep an open mind to ideas new and different from mine.
Why working with me ?
I am rich of a professional career of more than 20 years in the specialized distribution and in particular within a European group ; I developed skills in strategy, management and marketing communication.
During these years I acquired an international network (partners, suppliers, agents) and with a strong expertise in Asian, European and American markets.
My goal is to help companies to better position themselves and develop in new markets and new countries : strategic evaluation, search for growth relays, setting up of collection plan, product launching, new sourcing and supplies management.
Results driven and pragmatic, I focus on strategic priorities.
I offer you a customised service with operational processes. My priority is adapt to the needs of your organization.
Consulting mission :
- Short or long-term
- On site or remote work
- Yearly monitoring possible
- Strategic and new market development (ex : market survey carried out for a French industrial company specialised in premium range frozen food products getting into US market )
- Collection plan and product launching (ex : Christmas and seasonal decoration, packaging exclusive lines according to customers target )
- Sourcing / Purchase / Negotiation (ex : international calls for tender, pool suppliers optimization and monitoring, centralised purchasing )
Business lines :
- Home and shop equipment (ex : shopfittings )
- Decoration (ex : exclusive and seasonal lines )
- Food and Gift packaging (ex : innovative and sustainable product range )
- Organic beauty products (ex : development of 100% organic hair products )
- Organic food (ex : being a French industrial company and become a key player in US food-away-from-home market )
You are wish to :
- Increase market share worldwide and reduce your reliance on your local market
- Extend position on a new market areas
- Develop a relevant product offer according to your customers needs
- Improve margin, your sourcing areas and supplier fleet optimization
- Organize procurement department
- Train your organization on negotiation skills
- Communicate to your customers
I will help you in :
From strategic evaluation to growth monitoring
Understand customer expectations, product uses and new technologies
PURCHASES / SOURCING
Increase your profit margin and optimize your supply chain
Catalogues and advertising leaflets, product sales arguments
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Problem Identification/ search for growth relays
Analysis and segmentation of markets
Environmental analysis: the main players (customers, competitors, distribution channels)
Internal and external diagnosis (audit, organizational diagnosis, benchmarking, positioning study, legal monitoring)
Implementation of operational and practical recommendations and roll-out
Reporting and monitoring
Diagnosis and analysis of current situation
Benchmarking: analysis of key players (competitors, customers, partners)
Foresee consumption and seasonal trends
Collection plan: ensure a relevant range of products according to customer expectations, marketing mix optimization
Innovative product development / Test & learn
Roll-out and operational follow-up
Implementation of monitoring tools
PURCHASES / SOURCING
Suppliers portfolio analysis
Cost structure study
Review of sourcing areas
Earnings assessment and associated targeting field
Call for tender, negotiations with suppliers, purchase contracts
Supplier fleet optimization
Catalogues and advertising leaflets / product description
Offer animation: in & out stores